Franchise and ELVI

ELVI Group is the only franchise provider in groceries retail trade in Latvia.

• In 2000 a decision about development of shop chain according to the franchise principles was taken by attracting successful local retailers.
• In 2001 ELVI has provided single procurement system to its partners in addition to single trade mark, shop chain conception and marketing.
• In 2002 a single stocktaking system was introduced, which supplemented development of single procurement system.
• In 2003 “ELVI Group” Ltd. begun to provide consultation and employee training services to its partners.
• In 2004 “ELVI Group” Ltd. became a member of Baltic Franchising Association.

ELVI franchise advantages

Large company's experience and its trade mark.

Centralized marketing and sale promoting campaigns. Still, each remains a shop owner. By use of ELVI franchise, owner of the shop may increase shop's turnover by 50% and even 700%.

Franchise shops provide new work places for local people. Paid taxes by merchants remain in the local authority.

Franchising system in the world

At the moment the number of franchise companies exceeds 40% from all sales amount in USA market; in total, there are 7.2 million employees. In Europe the leader is Germany – 530 franchise providers have issued license to 22 thousands of franchise holders.

There are more than 60 business types in the world, which are developing of franchise principles.

The most widely spread franchise is in the fast-food field (a well-known example – McDonald's) and sale of groceries and drinks (Coca-Cola, Pepsi).

* Franchise: amount of experience and technologies provided to cooperation partner for a certain fee. During the last decades the franchise has experienced a phenomenal distribution and popularity in the world as it is more profitable than sale of shops.